Whoever said money cant buy happiness simply didnt know where to go shopping - this adage has become the abiding principle in the magical world of shoppers where one simply does not have too many clothes or shoes!
The festive period is generally a time to be merry and online sales and discounts at physical stores play a big part in getting people into the spirit of the season. As retailers go all out to woo customers with lucrative offers, the target audience themselves is quite happy to go on a swiping spree.
Says Rekha Manish Gajria, director at Bulldog Sports Management Academy, "Christmas and New Year sales have a special charm to them. The atmosphere feels so positive and festive and almost every brand offers special deals. It makes you want to splurge and indulge even when you dont really need anything. It is like a must do year-end ritual for me."
Akshitha Basavaraju, operations head at a chain of pre-schools, says, "The word discount always has a positive connotation for me. It is akin to winning a prize when you find that beautiful dress you have been eyeing a while at a fraction of its original price. I went for one such festive sale last weekend and bought western formal wear. It was designer clothing so I was very happy that I wont see it on every third person I meet."
However, like the proverbial coin, indulging in some retail therapy has its flip side too. You stand the chance of being saddled with things you dont really want and breaking the bank in the process.
"I personally love shopping and festive sales are a big reason for me going to the malls. It brings in some happiness after a long week at work and lets you have some time for yourself," says Shruthi Ramesh Kumar, an industrialist at Chaitanya Hi-Tech and Preci-Tech Pvt Ltd. "But what we should also realise is that when we are in that festive mood with a willingness to empty our purses, it is the perfect time for the market to trap us. It might be difficult to resist the sales but we can end up buying things which we would definitely not use. There are also times when we see that the amount we paid is not proportionate to the quality of the item," she adds.
The best way to do this is to keep an eye out for the good deals and be aware of what you are putting in your shopping cart, says fashion blogger Pranwesha. "For an avid shopper like me, the sales at the retail stores were never enough. And then came the online shopping websites! They have some great deals; you just have to keep a close eye on the promo codes and best deals. The best way is to check the rates every fortnight," she says.
So while there is no harm in taking after Carrie Bradshaw who summed up a shopaholics faith by saying I like my money where I can see it; hanging in my closet, make sure the sight of that spent money doesnt make you cry. Happy shopping guys!
Whoever said money can't buy happiness simply didn't know where to go shopping' - this adage has become the abiding principle in the magical world of shoppers where one simply does not have too many clothes or shoes!
The festive period is generally a time to be merry and online sales and discounts at physical stores play a big part in getting people into the spirit of the season. As retailers go all out to woo customers with lucrative offers, the target audience themselves is quite happy to go on a swiping spree.
Says Rekha Manish Gajria, director at Bulldog Sports Management Academy, "Christmas and New Year sales have a special charm to them. The atmosphere feels so positive and festive and almost every brand offers special deals. It makes you want to splurge and indulge even when you don't really need anything. It is like a must do year-end ritual for me."
Akshitha Basavaraju, operations head at a chain of pre-schools, says, "The word 'discount' always has a positive connotation for me. It is akin to winning a prize when you find that beautiful dress you have been eyeing a while at a fraction of its original price. I went for one such festive sale last weekend and bought western formal wear. It was designer clothing so I was very happy that I won't see it on every third person I meet."
However, like the proverbial coin, indulging in some retail therapy has its flip side too. You stand the chance of being saddled with things you don't really want and breaking the bank in the process.
"I personally love shopping and festive sales are a big reason for me going to the malls. It brings in some happiness after a long week at work and lets you have some time for yourself," says Shruthi Ramesh Kumar, an industrialist at Chaitanya Hi-Tech and Preci-Tech Pvt Ltd. "But what we should also realise is that when we are in that festive mood with a willingness to empty our purses, it is the perfect time for the market to trap us. It might be difficult to resist the sales but we can end up buying things which we would definitely not use. There are also times when we see that the amount we paid is not proportionate to the quality of the item," she adds.
The best way to do this is to keep an eye out for the good deals and be aware of what you are putting in your shopping cart, says fashion blogger Pranwesha. "For an avid shopper like me, the sales at the retail stores were never enough. And then came the online shopping websites! They have some great deals; you just have to keep a close eye on the promo codes and best deals. The best way is to check the rates every fortnight," she says.
So while there is no harm in taking after Carrie Bradshaw who summed up a shopaholic's faith by saying 'I like my money where I can see it; hanging in my closet', make sure the sight of that spent money doesn't make you cry. Happy shopping guys!