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A glittering affair

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Kirtilals won the prestigious award at the 'Retail Jeweller India Awards - 2017' recently. The brand was recognised for 'Modular jewellery for the year' for its innovative versatile jewellery.

Innovation in design has always been Kirtilals' key focus. The brand has a dedicated research and development team that understands the evolving needs in jewellery designs among the new age consumer and offers them something that they can value and adorn at the same time.

The awarded jewellery, which is inspired by snail, took six months for the jewellery technicians to complete. This innovative jewellery piece lays emphasis on the design elements and multi-functionality through convertible steps for simple yet fashionable jewellery that would match any outfit or style.

This jewellery can be worn as a pendant during the day at work and can be converted into an attractive necklace for an evening party to complement the attire.

Speaking on the occasion, Suraj Shantakumar, director - business strategy, Kirtilals, said, "We are excited to win this significant award. It is always a proud moment for us to receive awards and recognition that highlight our work and our value propositions. Design plays an essential role, so keeping this in mind our R&D team concentrates on innovation and technology on every piece of jewellery, blending modern techniques that sets new trends in the jewellery industry."

Kirtilals won the prestigious award at the 'Retail Jeweller India Awards - 2017’ recently. The brand was recognised for 'Modular jewellery for the year’ for its innovative versatile jewellery.

Innovation in design has always been Kirtilals’ key focus. The brand has a dedicated research and development team that understands the evolving needs in jewellery designs among the new age consumer and offers them something that they can value and adorn at the same time.

The awarded jewellery, which is inspired by snail, took six months for the jewellery technicians to complete. This innovative jewellery piece lays emphasis on the design elements and multi-functionality through convertible steps for simple yet fashionable jewellery that would match any outfit or style.

This jewellery can be worn as a pendant during the day at work and can be converted into an attractive necklace for an evening party to complement the attire.

Speaking on the occasion, Suraj Shantakumar, director - business strategy, Kirtilals, said, "We are excited to win this significant award. It is always a proud moment for us to receive awards and recognition that highlight our work and our value propositions. Design plays an essential role, so keeping this in mind our R&D team concentrates on innovation and technology on every piece of jewellery, blending modern techniques that sets new trends in the jewellery industry.”


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